Advantages
- Proprietary SLATE tool for large-scale AI material curation
- VPL scoring methodology for optimising visual impact
- Single creative covering concept, generation, direction, and post — reducing handoff friction
- Proven across ballet, luxury food, automotive, and high-end brand film
- Works at 8K; handles projects from concept to 20-min final delivery
Studio
In early 2026, Déri co-founded HUG studio.ai in Frankfurt together with experience design agency Jazzunique — a creative studio at the intersection of experience design, human perception, and contemporary visual design through AI. He is based in Frankfurt and operates as a freelance AI creative internationally. HUG studio.ai works at the intersection of experience design, human perception, and AI-driven visual language — with a focus on emotional credibility and what Déri calls "the step toward personified AI."
Technical Facts
Creative process: Create → Generate → Select → Animate
AI visualization approach emphasizes sustainability — reducing production chains, minimizing travel, combining multiple roles, and delivering rapid results with minimal preparation time.
AI-supported production allows previsualization that closely resembles the final result, streamlining intermediate steps.
Developed SLATE, a proprietary curation tool bridging AI material generation and final production — enabling pre-sorting of up to 25,000 generated images before edit.
Works at 8K resolution; recent projects include up to ~20 min films with 3,500+ files across 30 tracks.
VPL (Visual Perception Level) methodology: scoring and optimising short visual moments for maximum perceptual impact within the first 0.2 seconds.